![]() Related: What Are the Principles of Design? A Complete Breakdown This phenomenon provides the basis for understanding how humans perceive motion pictures and animation. One of the earliest applications of Gestalt principles used to understand human behavior is the so-called phi phenomenon - a visual illusion in which stationary objects can be perceived as moving if viewed in rapid succession.Īs you can see, the image above appears to be moving, even though the dots are simply blinking in and out. The term Gestalt has no literal translation in English, but it translates most closely to words like “form,” “shape” and “pattern.” While Gestalt psychology remains in practice today, one of the movement’s most enduring effects is, actually, in the area of design. The movement began in the early 20th century in Austria and Germany when psychologists sought a way to better understand human perception. ![]() ![]() Gestalt is a German philosophy positing that the whole of anything is greater than the sum of its parts.
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